Lava Coliving is a coliving space in the Azores, Portugal, built for digital nomads and remote workers. It offers community, coworking spaces, and long-term stays.

When the founder approached me, the business relied heavily on Coliving.com, Airbnb & Booking.com for bookings. These platforms take fees on every stay and, more importantly, attracting the wrong audience.

Short-term tourists were booking a few nights at a time. That was never the vision. The goal was to host remote workers and digital nomads staying longer, integrating into the community.

The website existed, but it was not built to convert or to rank. Guests could not easily book directly, and the positioning did not clearly speak to the intended audience.

The business did not have a strategy. It was dependent on third-party platforms.