Your 'why' is the
whole point.
Before the strategy, the brand, or the campaign, I want to know WHY your business exists, and WHY anyone should care. Then I'll take it from there.
The 'why'.
Here's what that looks like in practice:
•
Brand positioning & messaging
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Audience research & ICP definition
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Competitior & market research
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Brand strategy (not identity)
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Brand voice & tone
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Customer journey mapping
The starting point.
Connecting the dots.
The 'how'.
The kind of thinking that goes into it:
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Market strategy & go-to-market
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Content strategy & frameworks
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Funnel & lead generation strategy
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Email marketing strategy
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Channel selection & planning
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Campaign planning
The 'what'.
The hands-on stuff I'll build for you:
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Copywriting (web, social, ads, email)
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Social media content briefs
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Email sequences & automation
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Landing pages & sales funnels
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Lead magnets & opt-ins
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Paid ads (Meta, Google, LinkedIn, TikTok))
•
SEO & content writing
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Analytics, tracking & optimisation
Bringing it to life.