My 'why', in one sentence.
To help businesses talk to the part of the brain that makes decisions, through story, identity, and the psychology of how people buy.
We think we decide with logic. We don't.
We tell ourselves we choose rationally.
We weigh options. We compare features.
We pick the best one. That's the story we believe.
Biologically, it's the wrong story.
So when marketing leads with features, it's talking to the part of the
brain that explains decisions, not the part that makes them.
Most marketing makes that mistake. The work that lasts, does not.
That's where I work.
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What I do.
Three layers, in this order. The brain doesn't decide on logic. It decides on belief, then on plan, then on action. So that's how I work, in three layers.
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Brand positioning & messaging
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Audience research & ICP definition
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Market & competitor research
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Brand strategy (not identity)
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Brand voice & tone
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Marketing strategy & go-to-market
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Content & channel strategy
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Funnel & lead generation strategy
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Customer journey mapping
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Campaign planning
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Copywriting (web, social, ads, email)
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Social media & content briefs
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Email sequences & automation
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Landing pages & sales funnels
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Lead magnets & opt-ins
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Paid ads (Meta, Google, LinkedIn, TikTok))
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SEO & on-page content
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Analytics, tracking & optimisation
